What is business failure?
Some conclude that a
business failure occurs only when a firm files for some form of bankruptcy
protection while others contend that there are numerous forms of
"organizational death," including merger or acquisition. Ironically, still
others argue that failure occurs in business if the firm fails to meet its
responsibilities to the stakeholders of the organization, including employees,
suppliers, customers and owners.
Considering theoretical
standpoint, entrepreneurial process is defined as the set of activities through
which innovations change existing combinations of factors of production. The most
widely recognized sources of inspiration for an entrepreneur are market efficiencies and technological process. From
this viewpoint, a business failure is the termination of an
entrepreneurial initiative that has fallen short of its goals.
Losses that
entail one's own capital or someone else's, or any form of capital reduces the rate
of business continuance. A business that is not earning an adequate return (or
is not meeting owner's objectives) may discontinue existence. Personal reasons
such as retirement, illness, death of the owner or selling the business to make
a profit accounted for 30% of discontinuance of businesses. Hence, business failure
is broadly considered as firm’s inability to exist due to loss of capital or
insufficient return on investments.
Every business
has a life span that is depicted by its business life cycle. A business life cycle
is normally defined by four stages; Introduction, Growth, Maturity and Decline.
Most business life cycles will experience a slow introduction and growth stage,
a short maturity stage and a rather quick decline stage. Some studies discuss business failures as being the last stage of an organization's life cycle
Take Note
To address the issues that lead to business success or failure a
firm has to be viewed in a broad perspective. Some of the causes are directly
related to the owner/manager skills while others are more related to the
environmental variables such as financials, competition, customer behavior etc.
In considering the
owners/managers skills it is regrettable that in some cases the very strengths
that an entrepreneur possesses may be the same ones that may lead to the
failure of their enterprise. It often behooves the entrepreneur to seek out and
use the council of outside advisors and experts to avoid the pitfalls that
appear due to the owner/managers individual areas of management inexperience.
Preventive measures are
mostly limited to what can be done on a firm level. Policy makers and firms can
collectively influence the environment, but have limited ability to influence
it individually. Once the causes are broadly identified, the ones that require high
attention are addressed at the firm level. For a small business it is healthier
(i.e. has a greater potential to succeed) to adapt to the environment in which
it operates than to try to make the environment adapt to the firm's needs.
In
today's competitive markets, the buzz-phrase is 'customer is king'.
For a business, the reason for existing is its customers. Furthermore, the
customer depends on a firm because of its resources. A careful examination of
the resources that a firm possesses can enable it to evaluate opportunities and
threats and act accordingly. Although this resource approach is only an example
of the various methodologies that can be used to minimize the risk of failure,
it does demonstrate that a firm must assess itself and act on that assessment.
Under this approach, the assessment focuses on resources. Resources can be anything
that helps produce, either in terms of intellectual/technological capital or properties/equipment.
Some resources have long-term effect while
others are useful short-term and in daily operations. Some others focus on
building internal efficiencies while others strengthen a firm's relationship
with its external stakeholders. All these resources, considered in a balanced
approach, help reduce the risks of a firm's failure and sustain healthy growth
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