Customers are one of those
important key players you need to succeed in any business. However, the quality
of your brand depends on acceptance of it from your customer perspective.
Hence, what’s better than happy customers? Happy customers who tell all their
friends about your brand. If your end goal was customer satisfaction, take a
step back and try to imagine the next level: activating those customers to
spread the word about your products and services.
It's important to remember that
most people will only go so far to promote your company, so you've got to make
it easy for them to go that extra mile for you. Wining customers heart goes
beyond designing vibrant products but ability of all entrepreneur to develop a
brand from customers perspective and acceptance which can give customers
satisfaction that can not be easily substituted.
Here are six tips for turning
happy customers into an army of brand advocates:
1. Turn receipts into customer feedback questionnaires.
Your in-store purchase receipts
are a guaranteed point-of-contact with most satisfied customers. Think about
it: they've liked your products enough to buy them. Businesses around the world
are getting wise to the opportunity to ask for customer feedback by printing
details of their online surveys at the bottom, along with information about
prize-draw giveaways for entering.
2. Get geo-social with Foursquare.
Make it fun for your customers to
share their shopping location with their friends by joining geo-social networks
like Foursquare. Your customers are happy to be in your store, so give them the
opportunity to check in and share their location with their networks. Starbucks
has 1.5 million Likes on Foursquare, and check-ins can earn you badges and
special promotions.
The app is linked to other social
networks, so when customers check in, it will show up to all their friends.
With over 30 million people using Foursquare, it's a great way of helping happy
customers tell all their friends where they are. Not only that, using
Foursquare helps facilitate togetherness and a sense of community by showing
who else is around to enjoy a cup of coffee in the neighborhood, which is an
underlying mission of the company.
3. Create a feedback cycle.
These days, online reviews are
more powerful that advertising for persuading potential customers to purchase
your products and services. In fact, according to Nielsen, 92 percent of
consumers around the world say they trust earned media, such as recommendations
from friends and family, above all other forms of advertising.
If your end goal was selling your
product to a customer, think about adding an extra step and contacting
customers for reviews. Often when people are buying online, whether it is for
physical goods, virtual goods, hotels or flights, they will provide their email
address. An email list is a powerful marketing tool, so be sure to send a
follow-up email asking for feedback and linking to sites like Amazon or Trip
Advisor to make it easy for customers to post reviews. The simpler you can make
this process, the more likely it is that customers will review your company
online.
4. Go mobile with a socially-activated app.
Customers can be hugely creative
with apps like Instagram, so why not encourage and reward their creativity?
Clothing company Free People is leading the way when it comes to
community-building. They encourage their fans to upload their Instagram photos
of how they style their favorite Free People items, and upload it to the
"Add a style pic" button against the item on their website. This
gives customers a great idea of how the item looks in real life, as well as
building a whole community around style and fashion, with "likes"
shown as hearts. Fans can build and share their own collections with the
community, thus becoming an organic marketing army for the business.
5. Automate the sharing process.
Has anyone not heard of Amazon?
We know they are the global leader in e-commerce, but that doesn't stop them
from socializing their online ordering process to let customers tell their
networks about their purchases. They make it simple for customers to share
their purchase information with their networks on Facebook and Twitter, or by
email, effectively recommending it to their friends.
If Amazon isn't complacent about
asking their customers to tell their friends about their shopping experience,
can you afford to be?
6. Display your business's social properties with pride.
One of the best ways to ensure
your current customers become a part of your communities and engage with you is
to make it super easy for them to find your social properties online.
Remember, the more members you
have in your current communities, the more chances you have to convert
potential customers into real customers. To make that information readily
available for them, feature the links to your Facebook page, Twitter handle,
Pinterest page and other social communities on:
• In-store
receipts
• Storefronts
and walls inside your business location
• Menus
and napkins
• Vehicles
• Websites
• Email
communications
• Any
marketing assets, such as images and videos
• Local
advertising, such as local newspapers
Customer satisfaction should be
the number one priority for your brand, so encourage feedback and be prepared
to act on that feedback, whether it is positive or negative.
Empowering your customers with
the ability to share their opinions on your brand requires a leap of faith. But
if you trust in your brand, helping customers spread the word about your
products can be the most powerful marketing tool you ever use.
Remember, these tips serve as the
basis for building good brand for happy customers but not that there are no
other ways you can use to enhance your customer – product relationship for
enhance business success. the most important thing is that , try some of these
tips and complement it with some of your testable ideas you can use for
effective marketing , meanwhile you can add some of others tips you know to
this article as your contribution will go along ways to make some many people
happy.
Best wishes!
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