These few tips will teach you few ideas you can use to market your product to your buyers even when they do not want to buy from you. try these tips
Understand the motivations of the buyer. When presenting the product to the customer, bear in mind that most successful products and services are bought, not sold. They are bought by people who have a need, and believe that the product will satisfy that need. This is often the result of marketing rather than selling, however. Selling the product rather than just offering it for sale almost always involves an emotional component.
- Take some time to look at the marketing side of the product. What images and promises have been created by the marketing around the product that you're trying to sell? In what ways can you continue this theme where it seems most appropriate to maintain the promised satisfaction the marketing offers?
- During your presentation, confirm that your prospective buyer will want or need your product. You will need to do this through a range of methods, including observing their reactions, listening to them carefully, and asking them clear questions about what they actually need.
- If you're visiting your potential buyer's office, look at their wall and desk. What photos, posters, or images can you see? Are there images of family, pets, vacations that will provide you with a connection to this person's wants?
Know how to open with a customer. Instead of asking the close-ended question "May I help you?", ask the more positive, open-ended "Are you looking for something for yourself is it a gift for someone special?" And be alert to making comments on the product before getting into a deeper discussion with the customer, such as "These long legged computer stands are really popular this summer."
Convert the customer's motivations into the product's characteristics. In marketing, this is known as "positioning", and it consists of equating the product with the customer's hopes and desires. The following positioning factors are all of importance when selling a product
- Position the product in the best spectrum of the market possible. Mark H, McCormack calls this finding your "biggest bulge of buyers", and not pitching the product too high or too low in terms of affordability and luxury.
- Position the facts about the product according to the person you're selling it to. You may have a handful of different facts, but it's up to your skill to know which of those facts best serve each individual sale.
- Position the facts so that they reflect the desired perception. However, don't fudge facts or lie outright. This is about perception, not deception.
- Position the facts so that they transcend the product itself. This means that the desirable, positive values associated with the product sell the product and have very little to do with the product itself. Companies that excel at this include Coca-Cola, Apple, and many designer goods or labels.
Understand all the aspects that feed into the end sale of a product. Advertising, merchandising, and marketing are support functions for selling. Selling is the goal of these support functions and a good salesperson needs to have a decent understanding of each of these aspects in a product's life.
- Read basic texts on marketing. These will quickly bring you up to speed on many of the tactics and techniques underlying advertising, merchandising, and marketing. In addition, texts on starting a small business will often provide useful overview information of this type. Read How to understand marketing for more details.
- If your product is more for work than for play, learn a little about finance to quantify its benefits. If it's for a business, learn more about accounting to explain how it will make the investors as well as the employees happy.
Be honest. Long-term lovers of your product will only come about if you've been honest with them. This means being transparent in your delivery of product information and also admitting your own lack of knowledge or mistakes you've made where needed. Don't be afraid of honesty; it builds trust.
- Think like (not about) your customers. Think about what you'd like to hear and learn about the product if you were in the customer's shoes.
- Don't take the easy way out and brush your customer off when stock is low or your knowledge is sparse. Always make a genuine effort to follow up customer wants, and to physically take customers to a product, and demonstrate it, where possible. A customer given a hands-on demonstration will feel more involved in the sale and more likely to purchase than one who is told "It's in aisle 5 that way" and given a brisk hand wave.Enjoy this marketing tips Lessons from the Best Salesman in the World
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